The German Brand Awards honor excellent brands and brand management in an international context and communicates their significance as a factor for corporate success.

Register now! Maybe you will soon belong to the Forum of the Best Brands as well!

The prize that makes brand success visible

What benefits will I enjoy?

»The German Brand Awards are invaluable because it honors holistic brand management.«

Arndt Papenfuß

Area Manager Marketing and PR at KALDEWEI

Here are the benefits

The German Brand Awards are acknowledgement of brand success in an international context. The high media coverage for it, extensive offers for communication and marketing, and the renowned organiser make it an excellent presentation platform for agencies, companies and organisations.




Marketing Services

Presentation in an Attractive Environment

An independent, interdisciplinary jury consisting of experts from industry, science, consulting, services and agencies decides on the awards and ensures the excellence of the award.

Communicate the competence of your brand with your official winner label. Two German Brand Award certificates are included. It is also possible to order additional measures from our Marketing Services team.

We present you as a winner in the Forum of the Best in our online gallery and in our high-quality winner catalog with a one- or two-page feature, depending on the award.

High Media




You benefit from our far-reaching press work and social media communication as well as perfect media partnerships for the German Brand Awards.

You demonstrate your expertise in the international, cross-sector contest environment – and make valuable contacts.

Increase Your

Online Reach

The link from our winner gallery to your website will give you important backlinks. Also share your listing on your social media channels for even more reach.

Awards Ceremony & Industry Meeting

German Brand


At the awards ceremony in Berlin, you will have the opportunity to receive your award and have professional photos taken on the red carpet. The opportunity for networking and mutual exchange rounds out the package of benefits you will receive.

At the German Brand Convention on the day of the awards ceremony, you will meet brand experts – including selected winners – who discuss current brand management issues in thematic panels.

Renowned Organiser:
the German Design Council

The German Design Council is one of the world's leading competence centers for brands, design and innovation. It confers the German Brand Awards in order to strengthen the importance of brand management as a factor for the success of a company.

Retrospective: awards ceremony for the German Brand Awards 2018 and German Brand Convention in Berlin

Film credit:

»The German Brand Award is unique for the sector: It is international, independent and has a reach that is second to none.«

Sascha Prosek

Head of Brand Strategy & Corporate Design at Commerzbank AG

Your Participation in the Contest

Contest class


All information about the contest can be found in our announcement document.

Announcement document
German Brand Award 2019
Register now!

The registration deadline for early bird tickets ends on 18 January 2019.

This is how it works in detail:

  • Brand Innovation of the Year
  • Corporate Brand of the Year
  • Digital Brand of the Year
  • Employer Brand of the Year
  • Newcomer Brand of the Year
  • Product Brand of the Year
  • Service Brand of the Year
  • Sustainable Brand of the Year

Additional categories

  • Banking & Financial Services
  • Beauty & Care
  • Building & Elements
  • Chemical Industry
  • Consumer Electronics
  • Corporate Services
  • Culture
  • Education
  • Entertainment
  • Fashion
  • Fast Moving Consumer Goods
  • Gardening & Tools
  • Health & Pharmaceuticals
  • Heating & Bathroom
  • Industry, Machines & Engineering
  • Insurance
  • Interior & Living
  • Kids & Toys
  • Kitchen & Household Appliances
  • Leisure & Crafts
  • Lighting
  • Logistics & Infrastructure
  • Luxury
  • Media & Publishing
  • Non-Governmental Organization
  • Office & Stationery
  • Public Affairs, City & State
  • Research & Development
  • Sports & Outdoor Goods
  • Sports Associations & Sporting Clubs
  • Telecommunications & IT
  • Tourism
  • Trade Fairs & Event Locations
  • Trade, Retail & e-Commerce
  • Transport & Mobility



Register in our online database »My Design Council.« You will have received the access data from us by e-mail. We recommend a desktop computer for this.

Complete your profile and enter the following details about your brand: brand name, short descriptive text (German and English, max. 500 characters incl. spaces), one picture (JPG, max. 10 MB), as well as details on the client/customer/designer and category selection. It is possible to register in up to 3 categories and up to 3 additional categories.


As soon as you have entered all the information, you will be able to complete your registration bindingly. Please note that there are costs and fees associated with registration in the contest and the possible receipt of an award. More information on fees and services can be found in our announcement documents.


Information on Costs and Fees


Send us an e-mail by no later than February 22, 2019, with a presentation of your brand for the jury session. You will find additional information on the permitted file formats and the scope of your submission in our announcement documents.


You will be informed about the jury’s results in writing. All winners will be invited to the German Brand Award ceremony in Berlin in June 2019.

We wish you much success!

Here is how it works:

Register here
»My Design Council«

The registration deadline for early bird tickets ends on 18 January 2019.

The dates

Registration deadline

15 February 2019

(Early bird tickets
18 January 2019)

Submission deadline

22 February 2019

Jury session

7 March 2019

Award ceremony
6 June 2019

All details related to the contest can be found in the announcement document

You can find more good reasons to take part in the contest on the official website.

Information on the organizer, the German Design Council, can be found under this link.

Announcement document
German Brand Award 2019


Rat für Formgebung Service GmbH


Friedrich-Ebert-Anlage 49

D-60327 Frankfurt am Main

Do you have any questions?

+49 (0)69 - 74 74 86 20

* All amounts are valid per award and do not include the statutory value added tax. A selection / non-use of the services in case of an award is excluded.

»Special Mention«



»Best of Best«

€ 3.350,00*

€ 3.650,00*

€ 4.650,00*

€ 6.650,00*

Service Fees

€ 1.950,00

The Nominee Package lets you use the official nominee label for your communication and the application of the nominated project. You can also order various products from our Marketing Services offer, such as acrylic glass certificates and cuboids.

You will also receive two personalized nominee certificates.

Registration for the contest (per brand)

Registration by 18 January 2019 (Early bird)

€ 495,00*

€ 449,00*

*All prices are per registered project plus the statutory value added tax. For submissions registered after February 15, 2019, a late booking fee of €140.00 will be charged in addition to the registration fee (plus VAT).

Nominee Package (Booking optional)

Registration Fees

Cost overview for participation at the

German Brand Award 2019


Detailed descriptions of all services can be found in our announcement document:

Announcement document

Responsible for the content of the website:

Rat für Formgebung | German Design Council

Service GmbH


Friedrich-Ebert-Anlage 49

60327 Frankfurt am Main

Tel. +49 69 74 74 86-0

Fax +49 69 74 74 86-19

Email: info[at]

Authorised representatives and legally responsible persons in accordance with the German Press Act (Pressegesetz): 

Andrej Kupetz, Hauptgeschäftsführer des Rat für Formgebung 

Lutz Dietzold, Geschäftsführer des Rat für Formgebung

Value-added tax identification number: DE263288869