The German Brand Awards honor excellent brands and brand management in an international context and communicates their significance as a factor for corporate success.

Register now!
Maybe you will soon belong to the Forum of the Best Brands as well!

The prize that makes

brand success visible!

What benefits will I enjoy?

»The German Brand Awards are invaluable because it honors holistic brand management.«

Arndt Papenfuß

Area Manager Marketing and PR at KALDEWEI

Here are the benefits

The German Brand Awards are acknowledgement of brand success in an international context. The high media coverage for it, extensive offers for communication and marketing, and the renowned organiser make it an excellent presentation platform for agencies, companies and organisations.


Marketing Services

Presentation in an Attractive Environment

An independent, interdisciplinary jury consisting of experts from industry, science, consulting, services and agencies decides on the awards and ensures the excellence of the award.

Communicate the competence of your brand with your official winner label. Two German Brand Award certificates are included. It is also possible to order additional measures from our Marketing Services team.

We present you as a winner in the Forum of the Best in our online gallery and in our high-quality winner catalog with a one- or two-page feature, depending on the award.

High Media



You benefit from our far-reaching press work and social media communication as well as perfect media partnerships for the German Brand Awards.

You demonstrate your expertise in the international, cross-sector contest environment – and make valuable contacts.

Increase Your
Online Reach

The link from our winner gallery to your website will give you important backlinks. Also share your listing on your social media channels for even more reach.

Awards Ceremony & Industry Meeting

German Brand


At the awards ceremony in Berlin, you will have the opportunity to receive your award and have professional photos taken on the red carpet. The opportunity for networking and mutual exchange rounds out the package of benefits you will receive.

At the German Brand Convention on the day of the awards ceremony, you will meet brand experts – including selected winners – who discuss current brand management issues in thematic panels.

Renowned Organiser:
the German Design Council

The German Design Council is one of the world's leading competence centers for brands, design and innovation. It confers the German Brand Awards in order to strengthen the importance of brand management as a factor for the success of a company.

Retrospective: awards ceremony for the German Brand Awards 2018 and German Brand Convention in Berlin

Film credit:

»The German Brand Award is unique for the sector: It is international, independent and has a reach that is second to none.«

Sascha Prosek

Head of Brand Strategy & Corporate Design at Commerzbank AG

Your Participation in the Contest

Contest class


More Information about the
Contest in a PDF file.

Announcement documents
German Brand Award 2019

The registration deadline for early bird tickets ends on 18 January 2019.

Register now!
  • Agency of the Year
  • Brand Experience of the Year
  • Brand Effect of the Year
  • Lighthouse Project of the Year
  • Employer Branding Project of the Year

Additional categories

  • Brand Strategy
  • Brand Design
  • Employer Branding Activities & Campaigns
  • Internal Branding & Brand Academies
  • Brand Behaviour
  • Brand Communication › Ambient Media & Outdoor Advertising
  • Brand Communication › App
  • Brand Communication › Architecture & Buildings
  • Brand Communication › Brand Events, Fairs & Exhibitions
  • Brand Communication › Business Model & Product Innovation
  • Brand Communication › Dialogue & CRM
  • Brand Communication › Influencer Marketing
  • Brand Communication › Integrated Campaign
  • Brand Communication › Intranet & Collaboration
  • Brand Communication › Movies, Commercials & Virals
  • Brand Communication › Point of Sale
  • Brand Communication › Print
  • Brand Communication › Public Relations
  • Brand Communication › Social Media
  • Brand Communication › Storytelling & Content Marketing
  • Brand Communication › User experience
  • Brand Communication › Web & Mobile



Register in our online database »My Design Council.« You will have received the access data from us by e-mail. We recommend a desktop computer for this.

Complete your profile and enter the following details about your project: project name, short descriptive text (German and English, max. 500 characters incl. spaces), one picture (JPG, max. 10 MB), as well as details on the client/customer/designer and category selection. It is possible to register in up to 3 categories and up to 3 additional categories.


As soon as you have entered all the information, you will be able to complete your registration bindingly. Please note that there are costs and fees associated with registration in the contest and the possible receipt of an award. More information on fees and services can be found in our announcement documents.


Information on Costs and Fees


Send us an e-mail by no later than February 22, 2019, with a presentation of your project for the jury session. You will find additional information on the permitted file formats and the scope of your submission in our announcement documents.


You will be informed about the jury’s results in writing. All winners will be invited to the German Brand Award ceremony in Berlin in June 2019.

We wish you much success!

This is how it works in detail:

Here is how it works:

Register here
»My Design Council«

The registration deadline for early bird tickets ends on 18 January 2019.

The dates

Registration deadline

15 February 2019

(Early bird ticket
18 January 2019)

Submission deadline

22 February 2019

Jury session

7 March 2019

Award ceremony
6 June 2019

All details related to the contest can be found in the announcement documents.

You can find more good reasons to take part in the contest on the official website.

Information on the organizer, the German Design Council, can be found under this link.

Announcement documents
German Brand Award 2019


Rat für Formgebung Service GmbH


Friedrich-Ebert-Anlage 49

D-60327 Frankfurt am Main

Do you have any questions?

+49 (0)69 - 74 74 86 20

Cost overview for participation at the German Brand Award 2019


€ 495,00*

€ 449,00*

Registration Fees

Registration for the contest (per project)

Registration by 18 January 2019 (Early bird)

*All prices are per registered project plus the statutory value added tax. For submissions registered after 15 February 2019, a late booking fee of €140.00 will be charged in addition to the registration fee (plus VAT).

Nominee Package (Booking optional)

€ 1.950,00

The Nominee Package lets you use the official nominee label for your communication and the application of the nominated project. You can also order various products from our Marketing Services offer, such as acrylic glass certificates and cuboids.
You will also receive two personalised nominee certificates.

Service Fees

»Special Mention«



»Best of Best«

€ 3.150,00*

€ 3.450,00*

€ 4.450,00*

€ 6.450,00*

* All amounts are valid per award and do not include the statutory value added tax. A selection / non-use of the services in case of an award is excluded.

Announcement document

Detailed descriptions of all services can be found in our announcement documents.

Responsible for the content of the website:

Rat für Formgebung | German Design Council

Service GmbH


Friedrich-Ebert-Anlage 49

60327 Frankfurt am Main

Tel. +49 69 74 74 86-0

Fax +49 69 74 74 86-19

Email: info[at]

Authorised representatives and legally responsible persons in accordance with the German Press Act (Pressegesetz): 

Andrej Kupetz, Hauptgeschäftsführer des Rat für Formgebung 

Lutz Dietzold, Geschäftsführer des Rat für Formgebung

Value-added tax identification number: DE263288869