:: Early bird closing on 3 December! ::

Registration period extended to 21 February!

Days
Hours
Minutes
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Make your brand success
visible!

The forum that excellently presents your successful brand work:
The German Brand Awards is the brand and marketing award with the highest reach in German-speaking countries. We reward brands and their makers: companies, agencies, marketeers and service providers.

Your road to the German Brand Awards 2022:

Step 1: Download!

Download the fact sheet for the awards. There you will find all information about the process, conditions, jury and costs:

FACT SHEET (PDF)
REGISTER HERE

Step 2: Register!

Register for the awards in our »My Design Council« database. There you can create your submission (s) and participate bindingly:

Your benefits

The German Brand Convention will be part of the awards ceremony. The focus is on dialog, not only on stage. Decision-makers from major German compa- nies, the trade press, and guests from the marketing industry will share their knowledge: interdisciplinary and across industries.

JOIN A UNIQUE NETWORK

All award winners, jury members and speakers of the German Brand Convention form a unique network in the marketing industry. Make new contacts with experts and personalities from brand management.

We will provide you with the corresponding label, which you may use from the day of the award ceremony. Communicate your award success with the use of the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising measures.

TELL YOUR SUCCESS STORY USING THE LABELS

INSPIRATION & EXCHANGE AT THE GERMAN BRAND CONVENTION

With a annual gross reach of around 315 million con- tacts, the German Brand Awards are the marketing awards with the widest reach in the German-speaking world and are becoming increasingly international. In the direct competitive environment, the German Brand Awards ranks first nationally and second internationally.

As a winner, you will receive two tickets to the exclusive awards ceremony in Berlin. During the gala dinner, the »Best of Best« awards will be presented on stage, as well as the personality award of the year.

BENEFIT FROM THE WIDEST REACH

CELEBRATE YOUR SUCCESS AT THE AWARD CEREMONY

At the award ceremony, winners can have professional photos taken with their award. On the evening of the award ceremony, the photos are already available for download and can be used for your own press and social media activities.

PROFESSIONAL PHOTOS IN FRONT OF THE PHOTO WALL

»Gold« and »Best of Best« winners also receive an award trophy - a real highlight for your company foyer, for example. »Best of Best« trophies are handed over exclusively on stage during the show.

»Gold« and »Best of Best« award winners are provided with a short statement by the jury about their award. This is published in the online gallery next to the entry and is ideal for your own communication.

All award winners receive individual clips for a brief presentation of the award-winning project or brand. These are optimized for the LinkedIn, Facebook and Instagram formats.

A PRECIOUS HIGHLIGHT IS THE AWARD TROPHY

DRAW ATTENTION WITH THE SOCIAL MEDIA CLIPS

CONTENT FOR YOUR COMMUNICATION WITH THE JURY STATEMENT

We present the award-winning projects and brands to specific target groups with individual ads on Facebook and Instagram. »Gold« entries are displayed in parti- cular prominence and »Best of Best« entries are also presented exclusively on LinkedIn.

You benefit from our international address distributors and marketing measures. We communicate the award to decision-makers from business, politics and the media and invite them to our networking events. In addition, we provide you with professional text modules and a white paper to communicate your success.

Each award-winning project or brand is presented in our online gallery at www.german-brand-award.com, including a link to the company website. Winners are permanently present here with their submission - beyond the award ceremony.

INCREASE YOUR REACH WITH SOCIAL MEDIA ADS

PERSISTENT PRESENTATION IN THE ONLINE GALLERY

INCREASE YOUR VISIBILITY WITH MUTUAL PRESS WORK

Award winners will receive two copies of their document in a high-quality frame. You can receive these at the award ceremony or they will be sent to you by mail afterwards.

Then register your project or brand for the German Brand Award 2022 today and benefit from all these benefits!

As a winner, you will receive exclusive access to our marketing services. Here you can order additional marketing items for your achievement, such as acrylic glass certificates, stickers or cuboids.

HIGH-QUALITY AWARDED WITH THE DOCUMENTS

USE THE ADITIONALLY OFFERED MARKETING-SERVICES

HAVE WE CONVINCED YOU?

The categories:

Excellent Brands

The best product and corporate brands in the industry.

Click here for all details >>

Award category

Banking & Financial Services

e.g. banks, building societies, credit card companies, leasing companies


Beauty & Care

e.g. body care, cosmetics, wellness, hygiene


Building & Elements

e.g. smart home, building management, construction materials, window and door manufacturers, construction components, insulation manufacturers


Chemical Industry

e.g. fine chemicals, specialty chemicals


Consumer Electronics

e.g. consumer electronics, TV, audio, video, photo


Corporate Services

e.g business and personnel consulting, tax consulting, law firms, security service


Culture & Concerts

e.g. orchestras, concerts, museums, theaters, shows


Education & Research

e.g. schools, universities, kindergartens,research institutes, foundations, other educational institutions private or public


Fashion

e.g. clothing, shoes, accessories, bags, luggage


Fast Moving Consumer Goods

e.g. food, beverages, drugstore items


Health & Pharmaceuticals

e.g. hospitals, care facilities, health care services, medical technology, medical devices, pharmaceuticals


Heating & Bathroom

e.g. heating, air conditioning and power engineering, bathroom, sanitary


Industry, Machines & Engineering

e.g. industry 4.0, mechanical and plant engineering, machine tools, industrial components, construction machinery


Insurance

e.g. insurance companies, statutory health insurance companies, insurance agencies


Interior & Living

e.g. furniture, home textiles, floor coverings, garden furniture


Kids & Toys

e.g. games, toys, children's products, art and craft supplies, musical instruments


Kitchen & Household Appliances

e.g. kitchen appliances, cleaning equipment, robots


Lighting

e.g. lighting, illuminants, lighting technology


Logistics & Infrastructure

e.g. utilities, energy providers, logistics service providers, cable network providers


Luxury

e.g. luxury items, jewelry, watches


Media & Entertainment

e.g. media companies, publishers, news portals, newspapers, magazines, TV/digital broadcast brands, TV/radio stations


Non-Governmental Organizations & Public Affairs

e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties


Office & Stationery

e.g. paper, office supplies, stationery


Sports & Outdoor Goods

e.g. sports equipment and products, sportswear


Sports Associations & Sporting Clubs

e.g. associations, clubs, leagues incl. e-sports, championships, tournaments


Telecommunications & IT

e.g. telecommunication companies, hardware and software companies, cloud solution providers, IT service providers


Tools & Gardening

e.g. tools, garden tools


Tourism

e.g. hotels, tour operators, airlines, travel marketers


Trade Fairs & Event Locations

e.g. exhibition companies, arenas, stadiums, venues


Trade, Retail & e-Commerce

e.g. food retail, fashion chains, webshops, comparing portals


Transport & Mobility

e.g. automobility, electromobility, mobility service providers


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In addition, the jury awards awards in the following categories:


Brand Innovation of the Year

Best brand innovation


Corporate Brand of the Year

Best corporate brand


Digital Brand of the Year

Best digital brand


Employer Brand of the Year

Best employer brand


Newcomer Brand of the Year

Best start-up


Product Brand of the Year

Best product brand


Service Brand of the Year

Best service brand


Sustainable Brand of the Year

Most sustainable brand


Excellence in Brand Strategy and Creation

The best campaigns, concepts and strategies.

Click here for all details >>

Award category

Brand Behaviour

e.g. behavioral guidelines, programs for employees, corporate fashion collections


Acustic & Sensoric Branding

e.g. audio logos, sound logos, sound worlds, earcons, corporate songs


Ambient Media & Outdoor Advertising

e.g. poster campaigns, outdoor installations, special advertising formats in the urban living space


Architecture & Buildings

e.g. brand-typical architecture of company buildings such as branches, headquarters, campuses


Brand Events

e.g. company anniversaries, launch events


Dialogue & CRM

e.g. CRM programs, mailings off- and online, integrated dialog campaigns, direct marketing activities


Digital Solutions & Apps

e.g. digital applications, apps


Fairs & Exhibitions

e.g. exhibition stands, pop-up stores, brand experience centres


Guerilla Marketing

e.g. unconventional staging or placement of the advertising message


Influencer Marketing

e.g. sponsored posts, co-creation, channel takeover, product testing


Classic Campaign

e.g. mainly analog campaigns, print, OOH, TV, radio


360° Campaign

e.g. cross-channel, holistically implemented campaigns for brand or product communication


Digital Campaign

e.g. mainly digitally implemented campaigns, social media, banners, VoD


Intranet & Collaboration

e.g. intranet portals, collaboration platforms, forums, blogs


Movies, Commercials & Virals

e.g. corporate films, image films, TV commercials, virals


Onlineshop

e.g. online stores, online configurators


Point of Sale

e.g. promotional measures in retail, flagship stores, digital showrooms, franchise systems


Print

e.g. advertising campaigns, annual reports, yearbooks


Public Relations

e.g. press conferences and events, press dialogue and tools


Social Media

e.g. activities and campaigns for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat


Storytelling & Content Marketing

e.g. magazines, blogs, podcasts, tutorials


User Experience

e.g. holistic user experiences, user-friendliness of products, websites, e-shops


Web & Mobile

e.g. company or product websites, online sales, microsites, portals



Brand Design › Corporate Brand

e.g. corporate design for corporate brands


Brand Design › Packaging

e.g. innovative use of materials, differentiated design


Brand Design › Product Brand

e.g. corporate design for product brands


Brand Design › Product Design

e.g. brand-typical product design in form, color and/or handling


Brand Digitalization

e.g. augmented / virtual reality, branded service digitalizations


Brand Innovation & New Business Models

e.g. digital business models, disruptive approaches, new product launches


Brand Strategy › B2B

e.g. brand portfolio, brand architecture, brand positioning, brand cooperation strategies, brand controlling


Brand Strategy › B2C

e.g. brand portfolio, brand architecture, brand positioning, brand cooperation strategies, brand controlling


Branded Activities During Covid 19

e.g. cooperation with companies or organizations, sensitization and/or support of the population


Branded Corporate Social Responsibility

e.g. social commitment, climate protection, educational work


Employer Branding Activities & Campaigns

e.g. employer marketing, brand campaigns and events of employers


Internal Branding & Brand Academies

e.g. brand academies, internal brand mediation concepts, internal communication, e-learning offers


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In addition, the jury awards awards in the following categories:


Brand Revival of the Year

(Best brand revival)


Brand Experience of the Year

(Best brand experience)


Brand Impact of the Year

(Projekt with the best impact)


Lighthouse Project of the Year

(Projekt with greatest radiance)


Brand Efficiency of the Year

(Project with best cost effectiveness ratio)


Brand Innovation of the Year

(Best brand innovation)


Brand Strategy of the Year

(Best brand strategy)

Dates & Deadlines:

3 December 2021

Early bird deadline

11 February 2022

Deadline

18 February 2022

Deadline upload submissions

3 March 2022

Jury session

16 March 2022

Jury results by mail

9 June 2022

Award ceremony &

German Brand Convention

Your participation:

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2.

3.

4.

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How it works:

PARTICIPATION

Click on the registration button to access our online database »My Design Council«. There you register as a new participant and create your profile. Or you can log in with your existing access data.

CREATE SUBMISSION

Then create your submission for the awards. You need:
- Contest class/main category

- Project or brand name

- Short description (German and English, max. 500 characters)

- Details about client/project

- Category selection

- billing address

- up to 5 images

REGISTRATION AND SERVICE FEES

If everything is complete, you can now complete your binding registration. Please note: participation in the awards and a possible award will entail fees and costs. For an overview of fees, please click here.

DIGITAL PRESENTATION FOR THE JURY SESSION
Use the upload link to upload a digital presentation of your innovation for the jury session by 3 March 2022 at the latest. Further information on the permitted file formats and the scope of your submission can be found in the factsheet.

JURY
You will be informed of the results of the jury by e-mail. All winners will be invited to the German Brand Awards ceremony and the German Brand Convention in June 2022. We wish you much success!

Download the fact sheet for the competition. There you will find all information about the process, conditions, jury and costs.

Register now at the German Brand Award 2022:

FACT SHEET (PDF)
REGISTER HERE

or write us a message: brandaward@gdc.de

+49 (0)69 - 24 74 48 642

Any questions?

Give us a call:

German Design Awards 2020 - Send us a message

Messeturm

Friedrich-Ebert-Anlage 49

D-60327 Frankfurt am Main

Rat für Formgebung Service GmbH