Final Call! - Registration deadline extended to 24 February!
Your road to the German Brand Awards 2023:
Step 1: Download!
Download the fact sheet for the awards. There you will find all information about the process, conditions, jury and costs:
Step 2: Register!
Register for the awards in our »My Design Council« database. There you can create your submission (s) and participate bindingly:
Your benefits:
The German Brand Convention will be part of the awards ceremony. The focus is on dialog, not only on stage. Decision-makers from major German compa- nies, the trade press, and guests from the marketing industry will share their knowledge: interdisciplinary and across industries.
JOIN A UNIQUE NETWORK
We will provide you with the corresponding label, which you may use from the day of the award ceremony. Communicate your award success with the use of the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising measures.
TELL YOUR SUCCESS STORY USING THE LABELS
INSPIRATION & EXCHANGE AT THE GERMAN BRAND CONVENTION
With a annual gross reach of around 315 million con- tacts, the German Brand Awards are the marketing awards with the widest reach in the German-speaking world and are becoming increasingly international. In the direct competitive environment, the German Brand Awards ranks first nationally and second internationally.
As a winner, you will receive two tickets to the exclusive awards ceremony in Berlin. During the gala dinner, the »Best of Best« awards will be presented on stage, as well as the personality award of the year.
BENEFIT FROM THE WIDEST REACH
CELEBRATE YOUR SUCCESS AT THE AWARD CEREMONY
At the award ceremony, winners can have professional photos taken with their award. On the evening of the award ceremony, the photos are already available for download and can be used for your own press and social media activities.
PROFESSIONAL PHOTOS IN FRONT OF THE PHOTO WALL
»Gold« and »Best of Best« winners also receive an award trophy - a real highlight for your company foyer, for example. »Best of Best« trophies are handed over exclusively on stage during the show.
»Gold« and »Best of Best« award winners are provided with a short statement by the jury about their award. This is published in the online gallery next to the entry and is ideal for your own communication.
All award winners receive individual clips for a brief presentation of the award-winning project or brand. These are optimized for the LinkedIn, Facebook and Instagram formats.
A PRECIOUS HIGHLIGHT IS THE AWARD TROPHY
DRAW ATTENTION WITH THE SOCIAL MEDIA CLIPS
CONTENT FOR YOUR COMMUNICATION WITH THE JURY STATEMENT
We present the award-winning projects and brands to specific target groups with individual ads on Facebook and Instagram. »Gold« entries are displayed in parti- cular prominence and »Best of Best« entries are also presented exclusively on LinkedIn.
You benefit from our international address distributors and marketing measures. We communicate the award to decision-makers from business, politics and the media and invite them to our networking events. In addition, we provide you with professional text modules and a white paper to communicate your success.
Each award-winning project or brand is presented in our online gallery at www.german-brand-award.com, including a link to the company website. Winners are permanently present here with their submission - beyond the award ceremony.
INCREASE YOUR REACH WITH SOCIAL MEDIA ADS
PERSISTENT PRESENTATION IN THE ONLINE GALLERY
INCREASE YOUR VISIBILITY WITH MUTUAL PRESS WORK
Award winners will receive two copies of their document in a high-quality frame. You can receive these at the award ceremony or they will be sent to you by mail afterwards.
Then register your project or brand for the German Brand Award 2022 today and benefit from all these benefits!
As a winner, you will receive exclusive access to our marketing services. Here you can order additional marketing items for your achievement, such as acrylic glass certificates, stickers or cuboids.
HIGH-QUALITY AWARDED WITH THE DOCUMENTS
USE THE ADITIONALLY OFFERED MARKETING-SERVICES
HAVE WE CONVINCED YOU?
The categories:
The best product and corporate brands in the industry.
Click here for all details >>
Award category
Animal & Pet Supplies
e.g. manufacturer of animal feed, toys, transport boxes
Banking & Financial Services
e.g. banks, building societies, credit card companies, leasing companies
Beauty & Care
e.g. manufacturers of personal care, cosmetics, wellness, toiletries
Building & Elements
e.g. smart home, building management, construction materials, window and door manufacturers, construction components, insulation manufacturers
Chemicals, Materials & Supplies
e. g. manufacturers of packaging compounds, synthetic materials, color pigments, C-parts, basic materials, raw chemicals, specialty chemicals
Consumer Electronics
e.g. manufacturers of entertainment electronics, smartphones, audio equipment, photo cameras
Corporate Services
e.g. business and personnel consulting, tax consulting, lawyers, security services
Digital Service Portals & Platforms
e.g. comparison platforms, rating platforms, search sites, social networks / communities
Culture & Concerts
e.g. orchestras, concerts, museums, theaters, shows
Education & Research
e.g. schools, universities, kindergartens,research institutes, foundations, other educational institutions private or public
Fashion
e.g. clothing, shoes, accessories, bags, luggage (incl. private labels)
Fast Moving Consumer Goods
e.g. food, beverages, drugstore articles (incl. private labels)
Health & Pharmaceuticals
e.g. hospitals, care facilities, manufacturers of pharmaceuticals or medical technology (incl. generics)
Heating & Bathroom
e.g. heating, air-conditioning and energy technology, bathrooms and sanitary facilities
Industry, Machines & Engineering
e.g. industry 4.0, mechanical and plant engineering, machine tools, industrial components, construction machinery
Insurance
e.g. insurance companies, statutory health insurance funds, insurance brokers
Interior & Living
e.g. furniture, home textiles, floor coverings, garden furniture
Kids & Toys
e.g. manufacturers of games, toys, baby carriages, baby equipment
Kitchen & Household Appliances
e.g. kitchen appliances, cleaning equipment, robots, air purifiers
Leisure & Crafts
e.g. manufacturers of art and craft supplies, musical instruments, knitting accessories
Lighting
e.g. lighting, illuminants, lighting technology, lamps (indoor & outdoor)
Logistics & Infrastructure
e.g. utilities, energy providers, logistics service providers, cable network providers, fuel and gasoline traders
Luxury
e.g. luxury items, jewelry, watches
Media & Entertainment
e.g. media companies, publishers, news portals, newspapers, magazines, TV/digital broadcast brands, TV/radio stations
Non-Governmental Organizations & Public Affairs
e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties
Office & Stationery
e.g. paper, office supplies, stationery
Real Estate & Property
e.g. service providers in the construction industry, real estate agencies, property/facility management
Sports & Outdoor Goods
e.g. sports equipment and products, sportswear (incl. private labels)
Sports Associations & Sporting Clubs
e.g. associations, clubs, leagues incl. e-sports, championships, tournaments
Telecommunications & IT
e.g. telecommunication companies, hardware and software companies, cloud solution providers, IT service providers
Tools & Gardening
e.g. tools, gardening equipment (incl. private labels)
Tourism & Gastronomy
e.g. hotels, tour operators, airlines, travel marketers, restaurants, fast food chains, bakeries, highway service stations
Trade Fairs & Event Locations
e.g. exhibition companies, arenas, stadiums, venues
Trade, Retail & e-Commerce
e.g. food retail, fashion chains, webshops, comparing portals
Transport & Mobility
e.g. automobility, electromobility, mobility service providers, electromobility, public transport
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In addition, the jury awards awards in the following categories:
Brand Innovation of the Year
Best brand innovation
Corporate Brand of the Year
Best corporate brand
Digital Brand of the Year
Best digital brand
Employer Brand of the Year
Best employer brand
Newcomer Brand of the Year
Best start-up
Product Brand of the Year
Best product brand
Service Brand of the Year
Best service brand
Sustainable Brand of the Year
Most sustainable brand
The best campaigns, concepts and strategies.
Click here for all details >>
Award category
Acustic & Sensoric Branding
e.g. audio logos, sound logos, sound worlds, earcons, corporate songs
Ambient Media & Outdoor Advertising
e.g. poster campaigns, outdoor installations, special advertising formats in urban living space
Architecture & Buildings
e.g. brand-typical architecture of company buildings such as branches, headquarters, campuses
Brand Behaviour
e.g. behaviour guidelines, employee programs, corporate fashion collections
Brand Events
e.g. product launches, road shows, conferences, networking events, company anniversaries
CRM & Personalization
e.g. CRM programs, mailings offand online, integrated dialog campaigns, direct marketing activities
Classic Campaign
e.g. mainly analog campaigns, print, OOH, TV, radio
Digital Campaign
e.g. mainly digitally implemented campaigns, social media, banners, VoD
360° Campaign
e.g. cross-channel, holistically implemented campaigns for brand or product communication
Digital Solutions & Apps
e.g. apps for using, controlling oraccessing information about productsand services
Fairs & Exhibitions
e.g. exhibition stands, pop-up stores, brand experience centres, show rooms
Influencer Marketing
e.g. sponsored posts, co-creation, channel takeover, product testing
Intranet & Collaboration
e.g. intranet portals, collaboration platforms, forums and blogs
Movies, Commercials & Virals
e.g. corporate films, image films, TV commercials, virals
Point of Sale
e.g. promotional measures in retail, flagship stores, digital showrooms, franchise systems, e-shops
e.g. advertising campaigns, annual reports, yearbooks
Public Relations
e.g. press conferences and events, press dialogue and tools
Social Media
e.g. social media presence, campaigns, community management, live events
Storytelling & Content Marketing
e.g. magazines, blogs, podcasts, tutorials
User Experience
e.g. holistic user experiences, user-friendliness of products, websites, e-shops
Web & Mobile
e.g. company or product websites, online sales, microsites, portals
Brand Design - Corporate Brand
e.g. corporate design for corporate brands
Brand Design - Logo
e.g. relaunch of company logo, new creation of product logo
Brand Design - Packaging
e.g. innovative use of materials, differentiated design
Brand Design - Product Brand
e.g. corporate design for product brands
Brand Design - Product Design
e.g. brand-typical product design in form, color and/or handling
Brand Digitalization
e.g. augmented / virtual reality, online configurators, brand-specific service digitalisations
Brand Innovation & New Business Models
new, disruptive business models and branches, innovative new product launches, crowdfunding approaches
Brand Strategy - B2B
e.g. brand portfolio, brand architecture,brand positioning,brand partnership strategies,brand controlling
Brand Strategy - B2C
e.g. brand portfolio, brand architecture,brand positioning,brand partnership strategies,brand controlling
Branded CSR - Environmental
e.g. activities for climate protection or sustainability, sponsoring of events of climate policy relevance
Branded CSR - Social
e.g. social commitment, educational work, sponsoring of events of social relevance
Employer Branding Activities & Campaigns
e.g. employer marketing, employer brand campaigns and events
Internal Branding & Brand Academies
e.g. brand academies, internal brand mediation concepts, internal communication, e-learning offers
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In addition, the jury awards awards in the following categories:
Brand Revival of the Year
(Best brand revival)
Brand Experience of the Year
(Best brand experience)
Brand Impact of the Year
(Projekt with the best impact)
Lighthouse Project of the Year
(Projekt with greatest radiance)
Brand Efficiency of the Year
(Project with best cost effectiveness ratio)
Brand Innovation of the Year
(Best brand innovation)
Brand Strategy of the Year
(Best brand strategy)
Timeline
Your participation:
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How it works
PARTICIPATION
Click on the registration button to access our online database »My Design Council«. There you register as a new participant and create your profile. Or you can log in with your existing access data.
CREATE SUBMISSION
Then create your submission for the awards. You need:
- Contest class/main category
- Project or brand name
- Short description (German and English, max. 500 characters)
- Details about client/project
- Category selection
- billing address
- up to 5 images
REGISTRATION AND SERVICE FEES
If everything is complete, you can now complete your binding registration. Please note: participation in the awards and a possible award will entail fees and costs. For an overview of fees, please click here.
DIGITAL PRESENTATION FOR THE JURY SESSION
Use the upload link to upload a digital presentation of your innovation for the jury session by 24 February 2023 at the latest. Further information on the permitted file formats and the scope of your submission can be found in the factsheet.
JURY
You will be informed by e-mail about the results of the judging in mid-March. All winners will be invited to the German Brand Awards ceremony and the German Brand Convention in June 2023. We wish you much success!
Download the fact sheet for the competition. There you will find all information about the process, conditions, jury and costs.
Register now at the German Brand Award 2023: