The forum that excellently presents your successful brand work:
The German Brand Awards is the brand and marketing award with the highest reach in German-speaking countries. We reward brands and their makers: companies, agencies, marketeers and service providers.

Animal & Pet Supplies
e.g. manufacturer of animal feed, toys, transport boxes

Banking & Financial Services

e.g. banks, building societies, credit card companies, leasing companies

Beauty & Care

e.g. manufacturers of personal care, cosmetics, wellness, toiletries

Building & Elements

e.g. smart home, building management, construction materials, window and door manufacturers, construction components, insulation manufacturers

Chemicals, Materials & Supplies

e. g. manufacturers of packaging compounds, synthetic materials, color pigments, C-parts, basic materials, raw chemicals, specialty chemicals

Consumer Electronics

e.g. manufacturers of entertainment electronics, smartphones, audio equipment, photo cameras

Corporate Services

e.g. business and personnel consulting, tax consulting, lawyers, security services

Digital Service Portals & Platforms
e.g. comparison platforms, rating platforms, search sites, social networks / communities

Culture & Concerts

e.g. orchestras, concerts, museums, theaters, shows

Education & Research

e.g. schools, universities, kindergartens,research institutes, foundations, other educational institutions private or public

Fashion

e.g. clothing, shoes, accessories, bags, luggage (incl. private labels)

Fast Moving Consumer Goods

e.g. food, beverages, drugstore articles (incl. private labels)

Health & Pharmaceuticals

e.g. hospitals, care facilities, manufacturers of pharmaceuticals or medical technology (incl. generics)

Heating & Bathroom

e.g. heating, air-conditioning and energy technology, bathrooms and sanitary facilities

Industry, Machines & Engineering

e.g. industry 4.0, mechanical and plant engineering, machine tools, industrial components, construction machinery

Insurance

e.g. insurance companies, statutory health insurance funds, insurance brokers

Interior & Living

e.g. furniture, home textiles, floor coverings, garden furniture

Kids & Toys

e.g. manufacturers of games, toys, baby carriages, baby equipment

Kitchen & Household Appliances

e.g. kitchen appliances, cleaning equipment, robots, air purifiers

Leisure & Crafts
e.g. manufacturers of art and craft supplies, musical instruments, knitting accessories

Lighting

e.g. lighting, illuminants, lighting technology, lamps (indoor & outdoor)

Logistics & Infrastructure

e.g. utilities, energy providers, logistics service providers, cable network providers, fuel and gasoline traders

Luxury

e.g. luxury items, jewelry, watches

Media & Entertainment

e.g. media companies, publishers, news portals, newspapers, magazines, TV/digital broadcast brands, TV/radio stations

Non-Governmental Organizations & Public Affairs

e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties

Office & Stationery

e.g. paper, office supplies, stationery

Real Estate & Property
e.g. service providers in the construction industry, real estate agencies, property/facility management

Sports & Outdoor Goods

e.g. sports equipment and products, sportswear (incl. private labels)

Sports Associations & Sporting Clubs

e.g. associations, clubs, leagues incl. e-sports, championships, tournaments

Telecommunications & IT

e.g. telecommunication companies, hardware and software companies, cloud solution providers, IT service providers

Tools & Gardening

e.g. tools, gardening equipment (incl. private labels)

Tourism & Gastronomy

e.g. hotels, tour operators, airlines, travel marketers, restaurants, fast food chains, bakeries, highway service stations

Trade Fairs & Event Locations

e.g. exhibition companies, arenas, stadiums, venues

Trade, Retail & e-Commerce

e.g. food retail, fashion chains, webshops, comparing portals

Transport & Mobility

e.g. automobility, electromobility, mobility service providers, electromobility, public transport

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In addition, the jury awards awards in the following categories:

Brand Innovation of the Year

Best brand innovation

Corporate Brand of the Year

Best corporate brand

Digital Brand of the Year

Best digital brand

Employer Brand of the Year

Best employer brand

Newcomer Brand of the Year

Best start-up

Product Brand of the Year

Best product brand

Service Brand of the Year

Best service brand

Sustainable Brand of the Year

Most sustainable brand

Acustic & Sensoric Branding

e.g. audio logos, sound logos, sound worlds, earcons, corporate songs

Ambient Media & Outdoor Advertising

e.g. poster campaigns, outdoor installations, special advertising formats in urban living space

Architecture & Buildings

e.g. brand-typical architecture of company buildings such as branches, headquarters, campuses

Brand Behaviour
e.g. behaviour guidelines, employee programs, corporate fashion collections

Brand Events

e.g. product launches, road shows, conferences, networking events, company anniversaries

CRM & Personalization

e.g. CRM programs, mailings offand online, integrated dialog campaigns, direct marketing activities

Classic Campaign
e.g. mainly analog campaigns, print, OOH, TV, radio

Digital Campaign
e.g. mainly digitally implemented campaigns, social media, banners, VoD

360° Campaign
e.g. cross-channel, holistically implemented campaigns for brand or product communication

Digital Solutions & Apps

e.g. apps for using, controlling oraccessing information about productsand services

Fairs & Exhibitions

e.g. exhibition stands, pop-up stores, brand experience centres, show rooms

Influencer Marketing

e.g. sponsored posts, co-creation, channel takeover, product testing

Intranet & Collaboration

e.g. intranet portals, collaboration platforms, forums and blogs

Movies, Commercials & Virals

e.g. corporate films, image films, TV commercials, virals

Point of Sale

e.g. promotional measures in retail, flagship stores, digital showrooms, franchise systems, e-shops

Print

e.g. advertising campaigns, annual reports, yearbooks

Public Relations

e.g. press conferences and events, press dialogue and tools

Social Media

e.g. social media presence, campaigns, community management, live events

Storytelling & Content Marketing

e.g. magazines, blogs, podcasts, tutorials

User Experience

e.g. holistic user experiences, user-friendliness of products, websites, e-shops

Web & Mobile

e.g. company or product websites, online sales, microsites, portals

Brand Design - Corporate Brand

e.g. corporate design for corporate brands

Brand Design - Logo
e.g. relaunch of company logo, new creation of product logo

Brand Design - Packaging

e.g. innovative use of materials, differentiated design

Brand Design - Product Brand

e.g. corporate design for product brands

Brand Design - Product Design

e.g. brand-typical product design in form, color and/or handling

Brand Digitalization

e.g. augmented / virtual reality, online configurators, brand-specific service digitalisations

Brand Innovation & New Business Models

new, disruptive business models and branches, innovative new product launches, crowdfunding approaches

Brand Strategy - B2B

e.g. brand portfolio, brand architecture,brand positioning,brand partnership strategies,brand controlling

Brand Strategy - B2C

e.g. brand portfolio, brand architecture,brand positioning,brand partnership strategies,brand controlling

Branded CSR - Environmental

e.g. activities for climate protection or sustainability, sponsoring of events of climate policy relevance

Branded CSR - Social
e.g. social commitment, educational work, sponsoring of events of social relevance

Employer Branding Activities & Campaigns

e.g. employer marketing, employer brand campaigns and events

Internal Branding & Brand Academies

e.g. brand academies, internal brand mediation concepts, internal communication, e-learning offers

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In addition, the jury awards awards in the following categories:

Brand Revival of the Year

(Best brand revival)

Brand Experience of the Year

(Best brand experience)

Brand Impact of the Year

(Projekt with the best impact)

Lighthouse Project of the Year

(Projekt with greatest radiance)

Brand Efficiency of the Year

(Project with best cost effectiveness ratio)

Brand Innovation of the Year

(Best brand innovation)

Brand Strategy of the Year

(Best brand strategy)