The forum that excellently presents your successful brand work:
The German Brand Awards is the brand and marketing award with the highest reach in German-speaking countries. We reward brands and their makers: companies, agencies, marketeers and service providers.

Banking & Financial Services

e.g. banks, building societies, credit card companies, leasing companies

Beauty & Care

e.g. body care, cosmetics, wellness, hygiene

Building & Elements

e.g. smart home, building management, construction materials, window and door manufacturers, construction components, insulation manufacturers

Chemical Industry

e.g. fine chemicals, specialty chemicals

Consumer Electronics

e.g. consumer electronics, TV, audio, video, photo

Corporate Services

e.g business and personnel consulting, tax consulting, law firms, security service

Culture & Concerts

e.g. orchestras, concerts, museums, theaters, shows

Education & Research

e.g. schools, universities, kindergartens,research institutes, foundations, other educational institutions private or public

Fashion

e.g. clothing, shoes, accessories, bags, luggage

Fast Moving Consumer Goods

e.g. food, beverages, drugstore items

Health & Pharmaceuticals

e.g. hospitals, care facilities, health care services, medical technology, medical devices, pharmaceuticals

Heating & Bathroom

e.g. heating, air conditioning and power engineering, bathroom, sanitary

Industry, Machines & Engineering

e.g. industry 4.0, mechanical and plant engineering, machine tools, industrial components, construction machinery

Insurance

e.g. insurance companies, statutory health insurance companies, insurance agencies

Interior & Living

e.g. furniture, home textiles, floor coverings, garden furniture

Kids & Toys

e.g. games, toys, children's products, art and craft supplies, musical instruments

Kitchen & Household Appliances

e.g. kitchen appliances, cleaning equipment, robots

Lighting

e.g. lighting, illuminants, lighting technology

Logistics & Infrastructure

e.g. utilities, energy providers, logistics service providers, cable network providers

Luxury

e.g. luxury items, jewelry, watches

Media & Entertainment

e.g. media companies, publishers, news portals, newspapers, magazines, TV/digital broadcast brands, TV/radio stations

Non-Governmental Organizations & Public Affairs

e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties

Office & Stationery

e.g. paper, office supplies, stationery

Sports & Outdoor Goods

e.g. sports equipment and products, sportswear

Sports Associations & Sporting Clubs

e.g. associations, clubs, leagues incl. e-sports, championships, tournaments

Telecommunications & IT

e.g. telecommunication companies, hardware and software companies, cloud solution providers, IT service providers

Tools & Gardening

e.g. tools, garden tools

Tourism

e.g. hotels, tour operators, airlines, travel marketers

Trade Fairs & Event Locations

e.g. exhibition companies, arenas, stadiums, venues

Trade, Retail & e-Commerce

e.g. food retail, fashion chains, webshops, comparing portals

Transport & Mobility

e.g. automobility, electromobility, mobility service providers

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In addition, the jury awards awards in the following categories:

Brand Innovation of the Year

Best brand innovation

Corporate Brand of the Year

Best corporate brand

Digital Brand of the Year

Best digital brand

Employer Brand of the Year

Best employer brand

Newcomer Brand of the Year

Best start-up

Product Brand of the Year

Best product brand

Service Brand of the Year

Best service brand

Sustainable Brand of the Year

Most sustainable brand

Brand Behaviour

e.g. behavioral guidelines, programs for employees, corporate fashion collections

Acustic & Sensoric Branding

e.g. audio logos, sound logos, sound worlds, earcons, corporate songs

Ambient Media & Outdoor Advertising

e.g. poster campaigns, outdoor installations, special advertising formats in the urban living space

Architecture & Buildings

e.g. brand-typical architecture of company buildings such as branches, headquarters, campuses

Brand Events

e.g. company anniversaries, launch events

Dialogue & CRM

e.g. CRM programs, mailings off- and online, integrated dialog campaigns, direct marketing activities

Digital Solutions & Apps

e.g. digital applications, apps

Fairs & Exhibitions

e.g. exhibition stands, pop-up stores, brand experience centres

Guerilla Marketing

e.g. unconventional staging or placement of the advertising message

Influencer Marketing

e.g. sponsored posts, co-creation, channel takeover, product testing

Classic Campaign

e.g. mainly analog campaigns, print, OOH, TV, radio

360° Campaign

e.g. cross-channel, holistically implemented campaigns for brand or product communication

Digital Campaign

e.g. mainly digitally implemented campaigns, social media, banners, VoD

Intranet & Collaboration

e.g. intranet portals, collaboration platforms, forums, blogs

Movies, Commercials & Virals

e.g. corporate films, image films, TV commercials, virals

Onlineshop

e.g. online stores, online configurators

Point of Sale

e.g. promotional measures in retail, flagship stores, digital showrooms, franchise systems

Print

e.g. advertising campaigns, annual reports, yearbooks

Public Relations

e.g. press conferences and events, press dialogue and tools

Social Media

e.g. activities and campaigns for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat

Storytelling & Content Marketing

e.g. magazines, blogs, podcasts, tutorials

User Experience

e.g. holistic user experiences, user-friendliness of products, websites, e-shops

Web & Mobile

e.g. company or product websites, online sales, microsites, portals

Brand Design › Corporate Brand

e.g. corporate design for corporate brands

Brand Design › Packaging

e.g. innovative use of materials, differentiated design

Brand Design › Product Brand

e.g. corporate design for product brands

Brand Design › Product Design

e.g. brand-typical product design in form, color and/or handling

Brand Digitalization

e.g. augmented / virtual reality, branded service digitalizations

Brand Innovation & New Business Models

e.g. digital business models, disruptive approaches, new product launches

Brand Strategy › B2B

e.g. brand portfolio, brand architecture, brand positioning, brand cooperation strategies, brand controlling

Brand Strategy › B2C

e.g. brand portfolio, brand architecture, brand positioning, brand cooperation strategies, brand controlling

Branded Activities During Covid 19

e.g. cooperation with companies or organizations, sensitization and/or support of the population

Branded Corporate Social Responsibility

e.g. social commitment, climate protection, educational work

Employer Branding Activities & Campaigns

e.g. employer marketing, brand campaigns and events of employers

Internal Branding & Brand Academies

e.g. brand academies, internal brand mediation concepts, internal communication, e-learning offers

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In addition, the jury awards awards in the following categories:

Brand Revival of the Year

(Best brand revival)

Brand Experience of the Year

(Best brand experience)

Brand Impact of the Year

(Projekt with the best impact)

Lighthouse Project of the Year

(Projekt with greatest radiance)

Brand Efficiency of the Year

(Project with best cost effectiveness ratio)

Brand Innovation of the Year

(Best brand innovation)

Brand Strategy of the Year

(Best brand strategy)