The forum that excellently presents your successful brand work: The German Brand Awards is the brand and marketing award with the highest reach in German-speaking countries. We reward brands and their makers: companies, agencies, marketeers and service providers.

Banking & Financial Services

e.g. banks, building societies, credit card companies, leasing companies

Beauty & Care

e.g. body care, cosmetics, wellness, hygienics

Building & Elements

e.g. Smart Home, building management, building materials, window and door manufacturers, construction elements, insulating material producers

Chemical Industry

e.g. fine chemicals, specialty chemicals

Consumer Electronics

e.g. entertainment electronics, TV, audio, video, photo

Corporate Services

e.g. business and personnel consulting, tax consulting, lawyers, security services

Culture & Concerts

e.g. orchestras, theatres, museums, theaters, shows

Education & Research

e.g. schools, universities, kindergartens, research institutes, foundations, other educational institutions private or public

Media & Entertainment

e.g. media companies, publishers, news portals, newspapers, magazines, TV/ digital programme brands, TV/radio stations

Fashion

e.g. clothing, shoes, accessories, bags and luggage

Fast Moving Consumer Goods

e.g. food, beverages, drugstore articles

Tool & Gardening

e.g. tools, garden equipment

Health & Pharmaceuticals

e.g. hospitals, nursing homes, health services, medical technology and medical products, pharmaceuticals

Heating & Bathroom

e.g. heating, air-conditioning and energy technology, bathrooms and sanitary facilities

Industry, Machines & Engineering

e.g. industry 4.0, machinery & plant construction, machine tools, industrial components, construction machinery

Insurance

e.g. insurance companies, statutory health insurance funds, insurance brokers

Interior & Living

e.g. furniture, home textiles, floor coverings, garden furniture

Kids & Toys

e.g. games, toys, children's products, art and craft supplies, musical instruments

Kitchen & Household Appliances

e.g. kitchen appliances, cleaning equipment, robots

Leisure & Crafts

e.g. toys, art and craft supplies, musical instruments

Lighting

e.g. lighting, illuminants, lighting technology

Logistics & Infrastructure

e.g. utilities, power generators, logistics service providers, cable network providers

Luxury

e.g. luxury articles, jewellery, watches

Non-Governmental Organisation & Public Affairs

e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties

Office & Stationery

e.g. paper, office supplies, stationery

Public Affairs, City & State

e.g. city brands, regional brands, parties

Research and Development

e.g. research institutes, foundations, universities

Sports & Outdoor Goods

e.g. sports equipment and products, sports equipment clothing

Sports Associations & Sporting Clubs

e.g. associations, clubs, leagues incl. e-sports, championships, tournaments

Telecommunications & IT

e.g. telecommunications companies, Hardware and software manufacturers, cloud solution providers, IT service providers

Tourism

e.g. hotels, tour operators, airlines, travel marketer

Trade Fairs & Event Locations

e.g. trade fair companies, arenas, stadiums & venues

Trade, Retail & e-Commerce

e.g. food retailing, fashion chains, web shops, comparison portals

Transport & Mobility

e.g. automobility, electromobility, mobility service provider

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In addition, the jury awards awards in the following categories:

Brand Innovation of the Year

Best brand innovation

Corporate Brand of the Year

Best corporate brand

Digital Brand of the Year

Best digital brand

Employer Brand of the Year

Best employer brand

Newcomer Brand of the Year

Best start-up

Product Brand of the Year

Best product brand

Service Brand of the Year

Best service brand

Sustainable Brand of the Year

Most sustainable brand

Brand Behaviour

e.g. behaviour guidelines, employee programs, corporate fashion collections

Brand Communication – Ambient Media & Outdoor Advertising

e.g. poster campaigns, outdoor installations, special advertising formats in urban living space

Brand Communication - Acustic & Sensoric branding

z.B. Audio Logos, Sound Logos, Klangwelten, Earcons, Corporate Songs

Brand Communication – Architecture & Buildings

e.g. brand-typical architecture of company buildings like branches, headquarters, campus

Brand Communication – Brand Events, Fairs & Exhibitions

e.g. trade fair stands, pop-up stores, company anniversaries, brand experience centres

Brand Communication – Dialogue & CRM

e.g. CRM programs, mailings off- and online, integrated dialog campaigns, direct marketing activities

Brand Communication - Digital solutions & Apps

e.g. apps for using, controlling or accessing information about products and services

Brand Communication - Guerilla Marketing

e.g. unconventional staging or placement of the advertising message

Brand Communication – Influencer Marketing

e.g. sponsored contributions, co-creation, channel takeovers, product tests

Brand Communication – Integrated Campaign

e.g. cross-channel, holistically implemented campaigns for brand or product communication

Brand Communication – Intranet & Collaboration

e.g. intranet portals, collaboration platforms, forums and blogs

Brand Communication – Movies, Commercials & Virals

e.g. corporate films, image films, TV commercials, virals

Brand Communication – Point of Sale

e.g. advertising measures in retail, flagship stores, digital showrooms, franchise systems, e-shops

Brand Communication – Print

e.g. advertising campaigns, annual reports, yearbooks

Brand Communication – Public Relations

e.g. press conferences & events, press dialog & tools

Brand Communication – Social Media

e.g. social media presence, campaigns, community management, live events

Brand Communication – Storytelling & Content Marketing

e.g. magazines, blogs, podcasts, tutorials

Brand Communication – User experience

e.g. holistic customer experiences, usability of products, websites or e-shops

Brand Communication – Web & Mobile

e.g. company or product websites, online sales, microsites, portals

Brand Design - Corporate Brand

e.g. corporate design for corporate brands

Brand Design - Packaging

e.g. innovative use of materials, differentiated design

Brand Design - Product Brand

e.g. corporate design for product brands

Brand Design - Product Design

e.g. brand-typical product design in shape, colour and/or handling

Brand Digitalization

e.g. augmented and virtual reality, online configurators, brand-specific service digitalisations

Brand Innovation & New Business Models

e.g. digital business models, disruptive approaches, new product launches

Brand Strategy

e.g. brand portfolio, brand architecture, brand positioning, brand partnership strategies, brand controlling

Branded Activities During Covid 19

e.g. cooperation with companies or organisations, sensitisation and/or support for the population

Branded Corporate Social Responsibility

e.g. social commitment, climate protection, educational work

Employer Branding Activities & Campaigns

e.g. employer marketing, employer brand campaigns and events

Internal Branding & Brand Academies

e.g. brand academies, internal brand communication concepts, internal communication, e-learning offers

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In addition, the jury awards awards in the following categories:

Brand Revival of the Year

(Best brand revival)

Brand Experience of the Year

(Best brand experience)

Brand Impact of the Year

(Projekt with the best impact)

Lighthouse Project of the Year

(Projekt with greatest radiance)

Brand Efficiency of the Year

(Project with best cost effectiveness ratio)

Brand Innovation of the Year

(Best brand innovation)

Brand Strategy of the Year

(Best brand strategy)