Would you like to register your brand or your project for the German Brand Awards and benefit from the numerous advantages? This is how it works:
Download the fact sheet for the awards. There you will find all information about the process, conditions, jury and costs.
Step 1: Download!
Step 2: Register!
Register for the awards in our »My Design Council« database. There you can create your submission (s) and participate bindingly:
„This marketing award is for us a figurehead to the outside, but also internally for the employees. This shows that we not only make good engineering but also good marketing.For us, Germany is a pilot market in engineering and marketing. In that sense, the price clearly has a radiation effect on other countries.“
Head of International Marketing and Brand Management,
The best product and corporate brands in the industry.
Click here for all details >>
Banking & Financial Services
e.g. banks, building societies, credit card companies, leasing companies
Beauty & Care
e.g. body care, cosmetics, wellness, hygienics
Building & Elements
e.g. Smart Home, building management, building materials, window and door manufacturers, construction elements, insulating material producers
e.g. fine chemicals, specialty chemicals
e.g. entertainment electronics, TV, audio, video, photo
e.g. business and personnel consulting, tax consulting, lawyers, security services
Culture & Concerts
e.g. orchestras, theatres, museums, theaters, shows
Education & Research
e.g. schools, universities, kindergartens, research institutes, foundations, other educational institutions private or public
Media & Entertainment
e.g. media companies, publishers, news portals, newspapers, magazines, TV/ digital programme brands, TV/radio stations
e.g. clothing, shoes, accessories, bags and luggage
Fast Moving Consumer Goods
e.g. food, beverages, drugstore articles
Tool & Gardening
e.g. tools, garden equipment
Health & Pharmaceuticals
e.g. hospitals, nursing homes, health services, medical technology and medical products, pharmaceuticals
Heating & Bathroom
e.g. heating, air-conditioning and energy technology, bathrooms and sanitary facilities
Industry, Machines & Engineering
e.g. industry 4.0, machinery & plant construction, machine tools, industrial components, construction machinery
e.g. insurance companies, statutory health insurance funds, insurance brokers
Interior & Living
e.g. furniture, home textiles, floor coverings, garden furniture
Kids & Toys
e.g. games, toys, children's products, art and craft supplies, musical instruments
Kitchen & Household Appliances
e.g. kitchen appliances, cleaning equipment, robots
Leisure & Crafts
e.g. toys, art and craft supplies, musical instruments
e.g. lighting, illuminants, lighting technology
Logistics & Infrastructure
e.g. utilities, power generators, logistics service providers, cable network providers
e.g. luxury articles, jewellery, watches
Non-Governmental Organisation & Public Affairs
e.g. non-profit institutions, foundations, associations, city brands, regional brands, parties
Office & Stationery
e.g. paper, office supplies, stationery
Public Affairs, City & State
e.g. city brands, regional brands, parties
Research and Development
e.g. research institutes, foundations, universities
Sports & Outdoor Goods
e.g. sports equipment and products, sports equipment clothing
Sports Associations & Sporting Clubs
e.g. associations, clubs, leagues incl. e-sports, championships, tournaments
Telecommunications & IT
e.g. telecommunications companies, Hardware and software manufacturers, cloud solution providers, IT service providers
e.g. hotels, tour operators, airlines, travel marketer
Trade Fairs & Event Locations
e.g. trade fair companies, arenas, stadiums & venues
Trade, Retail & e-Commerce
e.g. food retailing, fashion chains, web shops, comparison portals
Transport & Mobility
e.g. automobility, electromobility, mobility service provider
In addition, the jury awards awards in the following categories:
Brand Innovation of the Year
Best brand innovation
Corporate Brand of the Year
Best corporate brand
Digital Brand of the Year
Best digital brand
Employer Brand of the Year
Best employer brand
Newcomer Brand of the Year
Product Brand of the Year
Best product brand
Service Brand of the Year
Best service brand
Sustainable Brand of the Year
Most sustainable brand
The best campaigns, concepts and strategies.
Click here for all details >>
e.g. behaviour guidelines, employee programs, corporate fashion collections
Brand Communication – Ambient Media & Outdoor Advertising
e.g. poster campaigns, outdoor installations, special advertising formats in urban living space
Brand Communication - Acustic & Sensoric branding
z.B. Audio Logos, Sound Logos, Klangwelten, Earcons, Corporate Songs
Brand Communication – Architecture & Buildings
e.g. brand-typical architecture of company buildings like branches, headquarters, campus
Brand Communication – Brand Events, Fairs & Exhibitions
e.g. trade fair stands, pop-up stores, company anniversaries, brand experience centres
Brand Communication – Dialogue & CRM
e.g. CRM programs, mailings off- and online, integrated dialog campaigns, direct marketing activities
Brand Communication - Digital solutions & Apps
e.g. apps for using, controlling or accessing information about products and services
Brand Communication - Guerilla Marketing
e.g. unconventional staging or placement of the advertising message
Brand Communication – Influencer Marketing
e.g. sponsored contributions, co-creation, channel takeovers, product tests
Brand Communication – Integrated Campaign
e.g. cross-channel, holistically implemented campaigns for brand or product communication
Brand Communication – Intranet & Collaboration
e.g. intranet portals, collaboration platforms, forums and blogs
Brand Communication – Movies, Commercials & Virals
e.g. corporate films, image films, TV commercials, virals
Brand Communication – Point of Sale
e.g. advertising measures in retail, flagship stores, digital showrooms, franchise systems, e-shops
Brand Communication – Print
e.g. advertising campaigns, annual reports, yearbooks
Brand Communication – Public Relations
e.g. press conferences & events, press dialog & tools
Brand Communication – Social Media
e.g. social media presence, campaigns, community management, live events
Brand Communication – Storytelling & Content Marketing
e.g. magazines, blogs, podcasts, tutorials
Brand Communication – User experience
e.g. holistic customer experiences, usability of products, websites or e-shops
Brand Communication – Web & Mobile
e.g. company or product websites, online sales, microsites, portals
Brand Design - Corporate Brand
e.g. corporate design for corporate brands
Brand Design - Packaging
e.g. innovative use of materials, differentiated design
Brand Design - Product Brand
e.g. corporate design for product brands
Brand Design - Product Design
e.g. brand-typical product design in shape, colour and/or handling
e.g. augmented and virtual reality, online configurators, brand-specific service digitalisations
Brand Innovation & New Business Models
e.g. digital business models, disruptive approaches, new product launches
e.g. brand portfolio, brand architecture, brand positioning, brand partnership strategies, brand controlling
Branded Activities During Covid 19
e.g. cooperation with companies or organisations, sensitisation and/or support for the population
Branded Corporate Social Responsibility
e.g. social commitment, climate protection, educational work
Employer Branding Activities & Campaigns
e.g. employer marketing, employer brand campaigns and events
Internal Branding & Brand Academies
e.g. brand academies, internal brand communication concepts, internal communication, e-learning offers
In addition, the jury awards awards in the following categories:
Brand Revival of the Year
(Best brand revival)
Brand Experience of the Year
(Best brand experience)
Brand Impact of the Year
(Projekt with the best impact)
Lighthouse Project of the Year
(Projekt with greatest radiance)
Brand Efficiency of the Year
(Project with best cost effectiveness ratio)
Brand Innovation of the Year
(Best brand innovation)
Brand Strategy of the Year
(Best brand strategy)
We accompany the jury meeting, the German Brand Convention and the award ceremony together with the winners in the social media - by mentioning e.g. LinkedIn we increase your visibility.
Benefit from the
Become part of a unique network
Increase your visibility
in social media
As a prize winner, you will receive two tickets for the exclusive award ceremony in Berlin. As part of the gala dinner, the Best of Best winners will be honored and the Personality Award will be presented on stage.
As a winner you can have professional photos taken during the award ceremony with your award. The photos will be available for download on the evening of the award ceremony and can be used for own press and social media activities.
Professional pictures in front of our photo wall
Celebrate your success at
the award ceremony
The German Brand Convention will take place during the award ceremony. The focus is on dialogue - not just on stage. Representatives from large German companies, trade press, and of course all winners of the German Brand Award exchange their knowledge, interdisciplinary and cross-industry.
We regularly inform the daily, business and trade press via comprehensive press releases about the most important steps and results in connection with the invitation to tender, the jury meeting and the award ceremony. In addition, we will communicate the award to decision-makers from business, politics and media and invite them to our network events - eg. At the award ceremony, for example, we draw your attention to the winners.
Each competition entry will be presented in our online gallery at www.german-brand-award.com, including links to the company page. Award participants are here permanently present with their submission - beyond the award ceremony.
Permanent presentation in the online gallery
Comprehensive and regular press work
Content for your communication: Jury statement
Gold and Best of Best winners will receive a short statement from the jury. This will be published in the catalogue as well as in the online gallery next to the article and can also be used by the award winners in their own communication.
All award-winning brands and projects are presented in the catalog of the German Brand Award with a picture, text and company information. Gold and Best of Best projects receive a two-page entry.
You will receive two copies of your winning certificate in a high-quality frame. These can be accepted at the award ceremony or sent to you by post.
Valuable awarded with the certificates
in the catalogue
with the labels
We will provide you with the appropriate winner label, which may be used from the end of the communication block. Communicate your success in the award with the use of the label - on websites, in digital communication, in signatures, in print, on product packaging and in advertising.
Gold and Best of Best winners will also receive a prize sculpture - a real highlight, for your corporate foyer e.g. Best-of-Best sculptures will be presented exclusively on stage during the show.
Then register your project or brand for the German Brand Award 2020 today and benefit from all these advantages!
Have we convinced you?
A noble highlight is the
Take advantage of the offer of our marketing service
As a winner you get exclusive access to our marketing services. Here you can order additional marketing articles for your award, such as acrylic glass certificates e.g.
Head of Brand Strategy & Corporate Design at Commerzbank AG
"The German Brand Award is unique for the industry: It is international, independent and has a coverage that is second to none."
Click on the registration button to get to our online database »My Design Council«. If you do not have an account yet, register as a new participant and create your profile.
Then create your submission to the competition. For this you need: a text in German and English, pictures and the information in which competition class and category you would like to compete.
Everything completely? Now you can complete your registration bindingly. Please note: Participation in the competition as well as a possible award are associated with costs and fees. For a cost overview, please click here:
Upload a presentation of your brand or project for a jury meeting by 19 February 2021. You will receive the upload link with the registration confirmation.
You will be notified of the results of the jury in writing. All winners will be invited to the award ceremony of the German Brand Award in June 2021 in Berlin. We wish you much success!
How it works: